TRADITIONAL TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear TV networks have long been recognized as traditional television formats, relying on fixed air times via satellite. In contrast, on-demand streaming operate on subscription models, with Netflix, major competitors, and niche players serving as key industry players. As digital engagement shift, rivalry between broadcast stations and online cont